|
|
Home | Submit Press Release | Advertise | Submit Website
(EMAILWIRE.COM, March 13, 2013 ) Huntington Beach, CA -- Players can now scan their B-Daman figure to an application and enjoy a “transform into a digital experience.”
The first was Skylanders, and then Disney followed suit. Now Hasbro has thrown its name into the ring when it comes to 'toys to life' category.
The B-Daman marble battling line is currently being released by Hasbro, and is under license from D-rights. It has manufacturing assistance from TakaraTomy, and has been unveiled in the 2013 American International Toy Fair in New York City.
Characters and play-scapes that are featured in the B-Daman TV series will now be available to customers. Players will be capable of scanning any B-Daman figured while utilizing the application on their mobile device, and the app will “transform the figure” into a fully digital likeness.
Unlike Skylander or Disney Infinity, B-Daman will not be working in collaboration with video game consoles. The choice for such a move has not be officially explained.
Each figure will come standard with a code card that is utilized to unlock the virtual B-Daman likeness. The code allows access to exclusive content on BdamanBattles.com and its application.
"With its line of Beyblade tops, Hasbro has become a leader in the action battling category and weÂ’re thrilled to be working with D-rights to deliver fast paced, character driven marble battling based on the B-Daman brand and entertainment," said Derryl DePriest, Vice President Global Marketing, Hasbro.
"The digital experience weÂ’ve built into each B-Daman figure continues to drive innovation and will bring the battling play to a new level."
About iSkylanders:
iSkylanders (http://www.iskylanders.com/) provides customers with information and products for the increasingly popular Skylanders series. Find the toys you are looking for at ISkylanders.com today.
Iskylanders.com
Customer Service
714-841-8282
sales@hamgo.com 
Source: EmailWire.com
|
|
